Clea and Joanna are both California transplants, currently living in Nashville. Brought together by a mutual friend, it was friendship at first text, and business partnership immediately thereafter. The goal in starting The Home Edit was to reinvent traditional organising, and merge it with design and interior styling. While every project is rooted in functional systems that can be maintained for the long term, there is just as much emphasis placed on transforming the space visually and adding their signature stylised aesthetic.
Clea and Joanna, the founders and owners of The Home Edit, had always been huge fans of iDESIGN products and we had always been huge fans of The Home Edit so we thought – why not work together? Our team of designers worked with Clea and Joanna to create a product line that is as functional as it is beautiful! New spins on old favorites like divided turntables, crystal clear modular canisters, bins, and of course, labels, are a dream come true! We’re thrilled to collaborate on this collection and hope you love it as much as we do! You can find the iDESIGN + The Home Edit exclusively at John Lewis & Partners!